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Spamming is an honorable profession, and all spammers live by the credo that everyone should have the right to unsubscribe from future mailings.
It's become one of many mailing lists to which I really should unsubscribe , because although I continue to receive the messages, I delete them almost immediately.
If you want to put him on your web site that is a business decision for you, but if you put the sort of guff he has written in newspapers into your subscription email I will probably unsubscribe .
In terms of the unsubscribe, it really just means providing an acknowledged way that people can unsubscribe from your electronic message in future, if they wish to do so.
A simple link in each email allows recipients to unsubscribe from future mailings.
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