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In effort to keep up with vintage starving fashionistas, European designers and activewear manufacturers are ‘reissuing ‘their old styles in limited editions.’
Based on that experience, the company was awarded the license to produce men's activewear in '98, and today does about $25 million in annual sales.
In fabrics that were popular for both activewear and sportswear, the Switzerland-based firm showed a new group of textiles made of high-tech aramid fibers, which are tougher than steel.
Because the activewear market is so fragmented, execs figure they can double apparel revenues to $6 billion in five years.
He jumped into the fashion world in 1992, introducing urban-culture-inspired sportswear, outerwear, activewear , underwear, loungewear, fragrances and accessories.
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