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The company is entirely bootstrapped meaning there are no outside investors, which also means a lot fewer headaches.
The classic case is, of course, the way that World War II apparently bootstrapped the United States out of the Great Depression.
So he has bootstrapped the project himself, aiming to prove his concept before going back to the VCs.
Yet examples abound of companies that have bootstrapped their way to success.
The plaque was the club's idea, just one more way it has tried to bootstrap itself into instant glory.
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