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Rivals would get a way to add customer value and enhance brand loyalty without having to take an enormous hit to their own bottom lines by developing their own systems.
Rather than bringing models and spending huge sums on advertising to promote brand loyalty , the IOC wants customers to vouch for the quality of the product.
This opens the door for a large number of variables that can be examined as the consequences of evaluative constructs in studies of brand loyalty .
It no longer makes sense to continue to neglect the 50-plus consumer, whose brand loyalty could be up for grabs.
Unless suppliers keep the promises their online systems are making, suppliers will lose market share and brand loyalty overnight.
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