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As much as the sensor suppliers try to create advanced and unique sensor technology, the competition quickly catches up and once again commoditizes the component.
‘Water has been commoditized , and the standards dumbed down to benefit large bottlers,’ says Johnson.
Both products had suddenly become commoditised , barriers to entry were very low, and prices were dropping dramatically.
It pioneered and eventually withdrew from manufacturing personal computers when they became commoditised and could be made more cheaply by somebody else.
‘Things that we look forward to using from them are commoditized services such as desktop support,’ he explains.
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