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Ten to fifteen years ago, a lot was being written about the concept of coopetition .
She examines how coopetition is today being applied to the relations between multinational enterprises and their global rivals, foreign governments, alliance partners, and corporate sub-units.
Studies on coopetition have developed rapidly, particularly in recent years, and the concept has been used to explain many economic and social phenomena in various industries and in different countries.
‘We use the word ‘ coopetition ’ a lot here,’ says Catherine Dunwoody, the partnership's executive director.
Even those not moved by industry buzzwords like coopetition and strategic synergy would have to pay heed to statistics that show CEOs are focusing more than ever on savvy alliance building.
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