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Some continue to grow desi or local cotton, but these are a minority.
"And the Indian consumer is smart - he is not averse to global brands, but nor is he going to be swayed by very desi , rustic images and change his mind."
Local vendors, desi restaurants and fast food joints have kept the flavour of old Gandhi Bazaar alive, but adding that extra zing are modern shops and stores, inviting the young and old alike.
In Southall or in San Francisco, New York or in New Mexico, it is the desi films borrowed from the local grocery store that teach us not only how to cry, but also, in fact, how to be Indian.
We will have to reduce our share of desi ghee, butter, parathas, gajar ka halwa, butter chicken, puris and the recent trend of eating junk food.
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