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The point is, direct marketing allows you to get your business noticed.
It's almost impossible to do direct marketing in an offline world to launch a new artist, but you can do it very cheaply in an online world.
Similar considerations applied to other forms of direct marketing , such as telephone - based marketing.
Farm product direct marketing is not a workable, or available, method of operation for most farmers.
This focus means that a large part of marketing expenditure goes to dealing with trade, and the bulk of the rest on direct marketing to corporations.
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