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Semiotics refers to the study of signs and the relationships among sign, object, and interpretant .
In dialogue with Vincent Colapietro on how to understand Peirce's logical interpretant , de Lauretis argues that it is very difficult, if not impossible, to deliberately direct the significate effects of semiosis.
A rewriting of a rewriting of a prior subtext that can be reconstructed only after the fact is a generational series very similar to Peirce's series: interpretant , sign, object, and ground.
It is the interpretant , the observer, who constructs the bridge.
Drawing upon Charle's Peirce's notion of interpretants , de Lauretis theorizes a semiosis of experience that is actively engaged with and constituted through everyday signs, objects, relations and events.
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