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logotype
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Instead of a conventional graphic logotype , the emblem is simply the legend ‘Fair Trade ‘hand-lettered and underlined.’
She had already been revamped several times since her birth as a logotype in 1914.
The picture appears to be meant as a sort of logotype to identify the kind of information included in the oval, although usually the value added by the picture is minimal at best.
An embossed logotype of the manufacturer is glued to each module.
Gurus like Wally Olins preached the value of making your strategy visible through symbols, logotypes , colors and typefaces.
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