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Most ice cream stores are still mom-and-pop shops that lack the funds needed to finance such a study.
Not only did consumers earn mere pennies by participating, but they also had to shop at any number of mom-and-pop stores just to earn those pennies.
The duo started the company as a mom-and-pop retail frame shop where they worked with local artists.
The mom-and-pop stores are further disadvantaged in the global marketplace, being effectively shut out of access to consumer dollars.
It was not a great time to launch a mom-and-pop record store.
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