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a touchpoint for world conflagration
The screen is touch-sensitive, to allow the machine to work with a stylus rather than a touchpoint or touchpad.
every touchpoint must reflect, reinforce, and reiterate your core brand strategy
Every business really has to understand what their consumer proposition is and be able to strengthen that at every level within the company and the consumer, at every touchpoint that the consumer has.
And it's sort of interesting as a cultural touchpoint .
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