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A downmarket sausage can contain less meat than other ingredients such as soya, artificial additives and colouring, cereal, rusk and e numbers to prolong its supermarket shelf life.
It's just the kind of story you might find in a downmarket women's magazine.
Many broadsheet readers are snobby about the tabloid format, simply because it's associated with more downmarket content.
Detractors have questioned the company's commitment to Scotland and some suggest that its image may be pulled downmarket in the same way as rival Burberry in the UK.
Perhaps there should be another target for this blog entry - and that's the people who are willing to take their politics/ideals and morals from a downmarket tabloid newspaper.
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