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Customers can play a rented game for as long as they like, before returning it in a reply-paid mailer and receiving another game off their wish list.
When you send your direct mailer to your present customers, the response rate will be five to 20 times greater than when the same piece is mailed to people who have never bought from you.
Next, he began stuffing the mail back into the ‘business reply’ envelope and sending it back so that the mailer would have to pay the postage.
We also try to contact our customers with a mailer that may be a color postcard or newsletter at least six times a year.
The author and the fisherman were strangers, for the author would not want his identity known if the letter was later opened and read by the fisherman, or if the mailer was eventually found.
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