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Both sides have taken out full-page ads in the Los Angeles Times' local insert, and both sides have sent out mailers to most of Santa Monica's 93,000 residents.
In the catalog industry, mailers want to know who is most likely to buy their merchandise.
Besides ready-made print and radio ads, the campaign features artwork developed for use in creating window and store displays, posters, flyers, mailers , and even T-shirt and banners.
A small change in labeling requirements for bulk mailings announced Oct.21 requires bulk mailers to identify themselves on the outside of the envelope with a valid address.
Only very heavy mailers would end up paying anything.
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