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It would mean that American companies would have to go back, repackage, relabel and rebrand their products.
He saw no need to rebrand the image and it is unlikely that he could have done so even if he had since the persona he had assumed from the beginning was too deeply ingrained.
She, along with four underwhelmed London boroughs, have decided to try whip up international interest in the East End by rebranding it under a new name.
However, their latest rebranding exercise might be doing them more harm than good as far as we're concerned.
The recently announced rebranding strategy will go much deeper than the paint job.
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