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The screen is touch-sensitive, to allow the machine to work with a stylus rather than a touchpoint or touchpad.
every touchpoint must reflect, reinforce, and reiterate your core brand strategy
Every customer touchpoint needs to be actively re-evaluated.
And it's sort of interesting as a cultural touchpoint .
Every business really has to understand what their consumer proposition is and be able to strengthen that at every level within the company and the consumer, at every touchpoint that the consumer has.
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