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Rules 6 & 7 may feel very pertinent for those of you with tweenagers / teenagers.
The professor argues that tweenagers are influenced by peer pressure and that branding helps them to become part of groups.
Though she is a mature woman, her target audience is likely to centre on the lucrative ‘ tweenager ’ market of 10 to 14-year-olds.
They star as two of the kids in a cunning casting move designed to appeal to the tweenager crowd.
Whether Irish, American or German, today's ‘ tweenager ’ is exposed to 20,000 to 40,000 commercials a year, and up to 8,000 brands a day.
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