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Social proof is a heuristic by which we ‘view a behavior as correct in a given situation to the degree to which we see others performing it.’
But I do agree that as a rhetorical technique, it can have great impact and as a cognitive tool it may have a great heuristic value.
Other iterative heuristic rules that have been commonly used include the prioritization of sites by the rarity of the surrogates present in them.
When we use the term ‘discourses’ we refer to a heuristic device which enables us to talk about configurations of metaphors, analogies and connotations.
Using its rule base, SA performs a wide range of heuristic tests on email headers and body text to identify and score spam.