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If we look at the relation between narrative and linguistics in terms of langue and langage we will see how Metz overlooks the principle of the image.
Roland Barthes's semiology finds it foundation in the structural linguistic theory of Ferdinand de Saussure, who posited an abstract notion known as langue to explain the system of language.
In this, the imperial map is akin to the colonizing tongue: both are sign systems that are deployed to order the chaos of the real; both attempt to establish a langue that would govern possible expressions of parole.
For Baudrillard, there is no action in the play of signifiers in the langue of advertising; in other words, what occurs in advertising is not language.
If Burchfield's book had been published as a linguist's analysis of the current state of our langue , all would have been well.
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