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The 753,116 column inches of display advertising the Post amounts to just 45% of the linage of the Daily News and 18% of Newsday's, the metro area's third major tabloid, according to the analyst.
Not only had circulation increased throughout the Deseret News's disastrous go-for-broke circulation campaign of 1947-52, but so had advertising linage and revenues.
It was not the linage alone, but the contextualising of the image within a song or story that gave an image its meaning.
Ad linage dropped last year, as it did for most publications.
Mr Boland told the members that 70 per cent of the linage had been completed to date.
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