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The gene explains natural evolution and survival, while the meme explains cultural evolution and survival.
The memetic approach is to ask why these particular memes spread.
Sometimes as a social historian one sees currents that recur time and time again in the memetic ocean of man's consciousness, and we wonder what drives them.
Benzon is dismissive of accounts of evolution of culture that rely on memes being intentional states.
While genes compete to get copied when plants and animals reproduce, memes compete to get stored in our memories and passed on to someone else.
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