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Young people are being invited to the relaunch on Monday.
One of the first new episodes for the series relaunch does not fit the style or stylings of its predecessors.
‘What we set out to do was relaunch the product, achieve very high awareness, achieve a very high trial and convert the trialists to regular readers,’ says Thompson.
How do you take a 50-year-old product and relaunch it into something contemporary and competitive?
The relaunch of the first episode of the game includes updated content and a number of gameplay tweaks, and precedes the arrival of Episode II of the series next year.
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