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MDA will provide a crucial link between Coca-Cola and its stockists , distributing a vast range of bespoke point of sale materials for core brands.
‘I think the appeal of Marimekko is that it's just happy,’ says the director of London's Skandium, one of the UK's major stockists of the range.
We are awaiting final pricing and stockists from Hiper, but initial indications are that it is going to be very reasonably priced.
Meanwhile, Apple's new iPods, including one which can play video, have sold so quickly many stockists have been running out of supplies.
We have yet to assess the financial impact they will have, but they will be based at key depots and will give stockists a greater window of opportunity to sell.
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