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It doesn't take long to accumulate a terabyte of clickstream when you have a large-scale, actively used Web site.
Catlett himself called for new legal rights for Americans to repossess the ‘billions of pieces of clickstream data’ which online advertisers have ‘pilfered’ from them.
For more on clickstream analysis, see ‘Panning for Internet Gold,’ CEO, December 1999.
She points out that there are on-line businesses that track users' clickstreams .
With the mExchange program, consumers can decide, on a case by case basis, to sell their e-mail address, demographic info or clickstream data, and at what price.
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