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His hair was so blond it was almost white and his eyes were such an electric shade of blue that Kae was sure that direct eye contact would fry you to a complete crisp… or cause you to melt into a puddle of ick .
The imagery gives off a strange tactile sensation: You can feel the damp cold, smell the rotting flesh, and you'll often be compelled to take a shower afterwards to scrub off the ick .
Their McDonald's ads, 30% charged, were ‘an example of capitalism at its worst… ick !’
The figure of the clown, freighted with goo and ick , essentially embodies kitsch.
That's not entirely down to the fact that I don't like GPs, although I do have a fear of GP waiting rooms - so many working class people, ick .
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