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McCain needed not only to create a strong position for himself but also to reposition the leader in the mind of the consumer/voter.
We're using the downturn to reposition our business to better prepare for the trends we see downstream.
It's during this period that CAs decide to become partners, move to industry positions, or reposition themselves in non-traditional roles.
our assignment was to reposition coffee from a “rite of passage” drink to a “contemporary experience.”
we are trying to reposition the brand with a premium image
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